Hulu’s foray into live TV was a risky move for the streaming giant, but so far it seems to be paying off. With the rise of cord-cutting and an increasing demand for live TV options, Hulu saw an opportunity to expand its offerings and attract a new segment of viewers.
In May 2017, Hulu launched its live TV service, Hulu + Live TV, which offers a mix of live and on-demand programming from over 65 channels, including major networks like ABC, CBS, NBC, and Fox. The service also includes access to Hulu’s extensive library of on-demand content, making it a one-stop shop for all of your entertainment needs.
The gamble seems to have paid off, as Hulu saw a surge in subscribers following the launch of Hulu + Live TV. In the first quarter of 2021, Hulu reported a total of 39.4 million subscribers, up 33% from the same period the previous year. This growth was largely driven by the popularity of Hulu + Live TV, which accounted for a significant portion of the new subscribers.
One of the key factors contributing to the success of Hulu’s live TV service is its competitive pricing. With plans starting at just $64.99 per month, Hulu + Live TV is more affordable than traditional cable subscriptions and rival streaming services like YouTube TV and Sling TV. This competitive pricing has helped Hulu attract budget-conscious consumers who are looking for a more cost-effective alternative to cable.
In addition to its pricing, Hulu has also invested heavily in content to differentiate itself from the competition. The streaming service has secured deals with major networks and sports leagues to offer a diverse range of programming, including live sports, news, and award-winning original series. These partnerships have helped Hulu attract a broader audience and position itself as a leading player in the live TV space.
Despite its success, Hulu’s big bet on live TV is not without its challenges. The streaming landscape is becoming increasingly crowded, with new players entering the market and existing services expanding their offerings. Additionally, the rise of streaming fatigue and subscription overload could potentially hinder Hulu’s growth in the long run.
Overall, Hulu’s venture into live TV appears to be paying off for the streaming service. With a growing subscriber base and a strong lineup of programming, Hulu is well-positioned to continue its success in the live TV space. As the streaming wars heat up, Hulu’s innovative approach to live TV could be the key to its continued growth and success in the ever-evolving media landscape.